Tuesday, July 27, 2010


Editors note; Every once in awhile, I am going to throw down some of my writings from the past. Sorry in advance if they don't make a lot of sense...they do to me and served a purpose when I wrote them.

Someday, past thoughts will be remembered
Someday, new memories will be made
Someday, past roads will be covered
Someday, new territories discovered.

Someday, past songs will be sung
Someday, new melodies will be created
Someday, past games will be replayed
Someday, new events, there will be play.

Someday, past friends will be found
Someday, new loves will find again.
Someday, past hearts will be whole
Someday, new souls will be complete.

My only wish is that
Someday comes.

Sunday, July 11, 2010

What is right?


the state or quality of being creative.
the ability to transcend traditional ideas, rules, patterns, relationships, or the like, and to create meaningful new ideas, forms, methods, interpretations, etc.; originality, progressiveness, or imagination: the need for creativity in modern industry; creativity in the performing arts.
the process by which one utilizes creative ability: Extensive reading stimulated his creativity.

There are not many formal definitions of words
that actually make for good reading...but #2 really does. Think about it...."to have the ability to transcend traditional ideas, rules, patterns, relationships of the like, and to create meaningful new ideas, forms, methods, interpretations, etc." We are talking powerful stuff here...the stuff that moves mountains.

Each and everyone of us is creative in our own way. Let me say that again...EACH AND EVERYONE OF US IS CREATIVE IN OUR OWN WAY! I know there are some people out there who say to themselves..."I am not creative"....but I have news for you...you are.

We are born with creativity.

When my son was small, he was playing with a box and pretending it was a car. So what did I do...I did what any sensible, sound, logical, left brained parent would do...I bought him a car so he could actually play with a "real" car rather than use his imagination on the box. I didn't mean to go left brain on him and take a little piece of that right brain real estate away but I did.

The next time you see something like that...let the right brain go for a little while longer...you'll never know what could happen.

And the next time you are thinking that you aren't creative...think back to when you were a child and you let your imagination run loose on the right brain playground.

We are all created equal...we call equally can create. Go create something.

Everyone has the power to be creative. There is not a single person on this planet that isn't creative because creativity is an individual attribute that can be displayed in an infinite number of ways.

Creativity is at its peak when we are children. As we grow older, the rules of society try to diminish our creative skills. Case in point, when my son was a young toddler, he was pretending a box was a car. So what did I do (as any good parent would've)? I bought him a car so he could actually play with a car rather than pretend the box was a car. Sensible, rational, sound choice...right? Sure...very left brain. But...I actually took a part of my son's right brain away. A box couldn't possibly be a car, right? Oh...but it was for my son. I wasn't trying to left brain him...I was just trying to do the right thing (by society's measures).

Look, I am not saying never buy your kids a toy car...all I am saying is appreciate and encourage the imagination it takes to make a box a car.

We are all created equal...we all equally can create.

Pretty cool, huh?

Saturday, July 3, 2010

Ray Kinsella is no CEO

I am in advertising. I've always loved the power of it. It has the ability to move people to make decisions. It plants the seed of choice.

My primary purpose and goal when I work with clients is to help them define their brand and then help develop stories to promote that brand. It's a pretty cool gig when you think about it.

I truly believe that every business needs to advertise in some way. I really don't care how they do it or what medium they choose...as long as they do it.

It still boggles my mind. There are still business owners out there that honestly feel that their business is a baseball diamond in the middle of a corn field in Dyersville, Iowa.

"If you build it, they will come."

They honestly feel that all they have to do is open their doors and people will flock into their business. I got news for you...that ain't gonna work. There are too many competitors telling their stories about the "why" factor for their individual business. The "why" factor is THE reason people shop in that store, utilize a service or purchase a product.

It's not about the bricks and mortar...it's about the "why." We make decisions from the heart and then try and justify them with the head. To start with the heart...there needs to be an emotional connection...and you don't get there with just an open door.

Terrance Mann would agree.