Saturday, March 30, 2024

Lost Horizon

 


In the last season of "Mad Men," Don Draper finds himself in a conference room full of ad execs for McCann Erickson talking about Miller Beer.  

"The best box lunch around.  Should have your name on it." 

As Bill Phillips from Conley Research starts to paint the picture of their new Miller Lite drinker, Don looks wistfully off into the horizon and sees a plane lazily flying by. 

"What is his brand?" 

Don ponders that question for a moment, stands up, and walks out of the meeting without a word spoken. 

He's lost his brand. Lost horizon. 

We've all been in Don's shoes.  We step outside of ourselves and wonder "Who are we." 

We've all lost our horizons.  Some never find them again.  Some regain their footing and keep climbing. 

I experienced this recently.  Took me a while but I found it again...back on track. 

Sometimes we do need to lose our way just so we can find ourselves again. 

Here's the thing...our horizon moves.  It's fluid.  It's malleable. We need to join the dance and move with it.  

Change your camera view. Build a new perspective. Perspective is a wonderful panacea for a lost horizon. 

It's okay to sometimes feel lost. It's normal. 

Don't look at your life horizon like a box lunch...a cookie-cutter creation...one with your name on it.  Look at it like a buffet with many things to choose from to please the palette. One that you create. 

Lost...now found.  Again.  










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